Our Story


YAY is a family business. Together with my husband, we built this company up. We wanted something fun and cool for the kids, and not be just another ordinary kids brand. Our inspiration comes mostly from pop culture, streetwear ootds and our children. Bringing your kids legit streetwear cred outfits! YAY's initial products were bedding items such as blankets and pillows (which we made with fun prints too). These were sold through our Instagram. It gained more and more popular from our friends and followers. That is how YAY Kids was born.

The YAY-journey began in November of 2014 when our little family was expecting our first child. Looking through Instagram for things to buy for our newborn, my husband gave me the idea of making our own. From bedding, we eventually came up with the romper. I loved the idea of a one piece but hated the hassle of snap buttons. As a mother of two very active kids, the task seem almost impossible to get them ready in time. So, the Snapless Romper appears! Our romper has been through a few stages of trial and error. I am now happy to say that the pieces fit the bill and has become our core item since! We as parents love our Snapless Rompers, and our kids wear them daily. Its rewarding to see that all awesome parents love it as much as we do.

Our goal is to make every parent proud having their children wearing YAY Kids apparels. And making your kids look cool too.

Much love,

Jezmine Zaidan
Co-Founder & Head of Design

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